A unique urban-orientied clothing and equipment company. LRG is a company designed to overthrow popular culture by influence, not only with smart marketing, but with possibly the freshest clothing design the urban fashion world has ever seen.

Lifted Research Group presents more than clothing and concepts. LRG is a lifestyle. It's an innovative essence for the above average person. Celebreties and hip-hop legends sponsored by LRG include Kanye West, Raekwon, Madlib, Phife, and John Legend.

The quality of LRGs creativity and dopeness has surpassed nearly every other brand, even A Bathing Ape, with revolutionary design and colorways. The Lifted Research Group also prides itself in supporting independent and underground culture.

"LRG is clothing for the above average person and supports independent culture" -Lifted Research Group

"damn n**ga your LRG shirt is f**kin bananas!"

"Yo check out this new LRG hoodie, this bobba is ridiculous."

"GAWWWD DAYUM!!!"